Practical Tips
Google Sites for SEO: a practical six-step experiment
Build a useful Google Sites resource around one customer question. Follow six practical steps, share it with context, and measure what happens.
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Blog
Notes on AI visibility and brand clarity
Field notes on becoming clear for people, recommendable to machines — and changing what actually matters.
Low AI visibility is rarely one problem. Start with buyer prompts, inspect citations, diagnose the specific gap, change the right page, then measure again.
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Pages don’t get cited. Passages do.
Answer engines retrieve passages, not pages. A short, self-contained answer under a clear heading can beat a long ranking guide if the long guide buries the…
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AI visibility is a wedge, not the product
Prompt dashboards will commoditize. The durable work is becoming clear for people, recommendable to machines — then changing what matters and proving it worked.
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